Beyond Facebook

Archive for the Business Category

New Trends All Business Owners Should Know About

No matter how we try, we sometimes find our businesses left behind. The year 2017 is coming to an end and many things have changed, either bad or good. As 2018 is coming, some of the trends will be lost, others will remain.

If you are running a business, you hope to be able to cope up. For the sake of example, let us consider KSM and the items ID card holders. Now, let us check out some of the trends to watch for the coming year.


AI, ML and IoT Will Stay

The technology space will still have buzzwords of artificial intelligence, machine learning, and the Internet of Things. Small businesses can leverage these technologies. AI can transform your data into actual insight. ML can push your products to customers on Facebook and Amazon while IoT can help businesses up their income. KSM may not see the need to use these techs but it will eventually, and the cost involved could be low or none at all.


Hacking Incidents Will Go Up

No matter if your business is auctions in Springfield, Missouri or selling high tech gear, you run the risk of getting hacked and messing up your business. Hacking is an undesirable trend, but unfortunately, it is here to stay. And it is not fun. Imagine someone gets his hands on something you would rather he did not. As we put more data online, the hackers are finding ways to access it. Worse, government laws are relatively lax to punish hackers or penalize businesses for not giving more emphasis on data protection.

Everyone should be worried about hacks but is not taking it seriously until they are hit. Businesses like KSM need to have a password manager or system, security plan and freeze their credit if they can.


Millennials Are The Target Consumers

Millennials are the cautious and anxious group of people and they may get richer in the near future. More businesses will cater this group, hence companies like KSM should go for less glamor and glitz, more experimental marketing and push for stronger consumer-brand connection.

As millennials are willing to spend their money, you should be in the game to have them buy your products. It will help if you are more transparent and walk your talk. That means, avoid blatant presentation of sales or doing gimmicks. If you want them to buy your ID card holders, directly tell them the practical usage and benefits of the item.


More Remote Workers

Over 40 percent of Americans are now doing some parts of their job from home, according to a poll by management consultancy firm Gallup. Though there is no proof of the overall benefit yet and the future is far from becoming office-free, there will be more remote workers in 2018. Both employers and employees get something out from working at home since the former need not acquire more office space or desks while the latter can comfortably work from their homes.

There is the productivity challenge in remote work. However, there are ways to keep remote workers productive, such as giving them the flexibility and tools to stay connected. If firms like KSM, find remote work beneficial, it should give it a try soonest.

Using New Methods To Reach Your Audience

If you are in business you know marketing to your audience can be quite tricky. If you use the wrong marketing methods, you can never earn a single sale. When I was doing business a couple of years ago, I used different methods, some were traditional and some were a bit new. At first, I was apprehensive to try new methods because I was afraid that it would just be a waste of money and time. Besides, why try new ways when there are proven and tested traditional means of marketing?

When I did my research, I realised that you need to learn to adjust and adapt to the changing times. Just because something worked ten years ago does not mean it could still apply today. When I used traditional marketing to help me sell my signature bags I literally visited printing stores all over the city and asked them to layout and create brochures for me, which I intended to hand over to strangers on the street. I did that for a month and guess what? The money I invested for those print ads and brochures plus add to that the time I used spent on the streets handing glossy ads to complete strangers were a total waste. I only got three visitors in 30 days! My investment wasn’t worth it. After that misfortune and after wasting hundreds of dollars over methods that didn’t work, I took a risk and used new methods to reach my audience. Finally, after a dozen trial and error methods, I found out what really worked and here they are.


Find Out Who Your Target Market Is And Use A Bait

If you are selling top backpack for Disney like I did, for example, you can use a tricky and catchy bait so that your target market will click on your blog post or website and discover what you have in store for them. When I was selling backpacks for Disney I created a blog post (SEO optimised, of course) and included Disney world rumors. In just a few months after the blog post went live, customers were making orders for Disney backpacks and all bags got sold in less than a few months.


Know What Your Target Market Wants

Knowing what your target market wants is really helpful because then you can find other subtle ways to market to them. For instance, if your target market comprises teenage girls aged 13-19, you can utilize content marketing and include celebrity and fashion news to get their attention or use videos such us makeup tutorial videos on YouTube. In that way, if they see that you are constantly supplying content, videos and graphics they can relate to, they will subscribe to you and eventually buy from you.


Offer Promotions And Sales

Everyone loves bundled packages, promotions and sales. If you think you have the funds to do it, then go ahead and do it! It’s one of the most effective ways to get customers and reach your audience. You can incorporate this marketing strategy to your business plan every once in awhile or during peak seasons.

There you have it, the new methods that are proven to reach your audience

How You Can Find A Great Business Law Business Law Attorney For The First Time

You shouldn’t need to be extremely stressed about needing to hire a business law attorney. If you understand what you’re looking for, you could find the right fit in just a couple of minutes. These tips from our experts will streamline the process of locating a top-notch business law attorney.

Before you look for a business law business law attorney, create a list of qualities you want them to have. A number of individuals have found good legal representation by asking their family and friends for referrals. Getting recommendations from people you know will present you with the best information preventing you from going on an absurd search and perhaps ending up with an unskilled business law attorney. Include the internet in your search also, as it is a valuable resource with information about whatever business law business law attorney you are considering using.

A business law business law attorney who may have a full understanding of the various marketing opportunities open to them will create a strong online presence. When you’re considering hiring a business law attorney, review their qualifications to make certain they’re capable of representing you effectively in court. You can hire a business law firm much easier by the use of online research strategies. Use online reviews to identify the very best business law attorney in your area, and sign on with him or her as quickly as you could. It’s also many times important to find a law firm that specializes in intellectual property law, especially with the internet and tech companies today.

A promising young legal consultant will likely be respectful of business law attorneys who can offer wisdom gained by experience. It’s also an excellent sign when they respect business law attorneys who certainly have volunteered in the community. How these legal counselors got to be powerful is ordinarily considered by these legal advisors. They learn from them, but also from their legal successes.

A respectable lawful counselor will never compel their customers to pay for costs that are superfluous. Business law business law attorneys who’re not in it just for the money will probably be working extremely hard behind the scenes to offer the very best representation possible and will refrain from charging for every little question asked. In order to make an educated decision about any business law attorney you work with, conduct a background search. Utilize the web to explore business law business law attorneys in your state and you will discover many pages brimming with data about specific legal counselors, the sustains that accompany them, what their claims to fame are, and also other significant data that can help you in picking the very best business law attorney.

Keep in mind, even the very best make mistakes sometimes. Business law business law attorneys who are intelligent take an opportunity to find out about their mistakes done in the past. Business law business law attorneys who are decent in their field will understand that nobody is perfect. If he or she makes an error, a reliable business law business law attorney will own up to it and do everything possible to make it right.

Cutting Edge Ways To Reach Your Audience in 2017

Cutting Edge Ways To Reach Your Audience in 2017

Marketing strategies have evolved through time, as many brands are now able to reach specific audiences. Recently, the integration of online marketing as part of a firm’s marketing strategy has enabled the formulation of cutting edge ways to reach your audience in 2017.

In consequence, social media advertising, coupled with search engine optimization (SEO) techniques, have been becoming prominent with a lot of brands; in fact, online marketing strategies are now estimated to be a multi-million dollar industry which has successfully penetrated the consumer market.

Reaching a brand’s audience has become more efficient than ever since cutting-edge ways to do so are now coupled with the traditional methods. What is meant by reaching the target market? Is it important to know how to reach target customers? These questions will be answered and will be discussed in this article.

reach out your customers using social media and other networking platforms

Importance Of Knowing How to Reach Target Customers

As we talk about the cutting edge ways to reach your audience in 2017, we must first briefly review the basics of marketing your brand. Normally, traditional marketing strategies can be dueling (especially if you are extensively printing print ads) for your marketing team with your target market. Today, there are innovations added to the existing strategies which can help with expanding your brand’s visibility. It is important for enterprises to increase the percentage of visibility of their products or services.

Ways To Reach Your Audience in 2017

The establishment of the foundation of how to reach target customers in 2017 is achieved through four simple steps which are similar to how to target customers for business:

1. Target Market – you should identify the demographics of your brand. If you are in the moving business then it would be important to know other keywords to market people at, some keywords like “boston piano movers“, “jersey piano movers” and more variations than just “piano movers”. Doing so will help you formulate solutions to problems with ineffective strategies and at the same time formulate a new design to reach them more efficiently. So for instance if you were wanting to reach a demo that was all about hunting and knives you could write a piece of content about the best defense knives of 2017 and/or the best out the front knife reviews.

2. Strategize – technology has enabled a new era of marketing. Your brand should take advantage of the digital age, especially since most audiences are avid users of the internet. In relation to knowing the demographics of your audience, a good example would be if your market is mainly composed of Gen X or Millennials, then you should concentrate on using social media to reach them.

3. Connect – once you have defined your audience and you have formulated strategies to reach them (and started enacting them as well), you have to connect with your audience. Know what topics they are passionate about and use them as your ground to enter the market and get their sympathy.

4. Engage – Once you have established a connection, engaging with your audiences is a must. Make announcements in social media, or you may also create a live conference with your audience (now that Facebook live and snap chat are becoming popular). This can help you showcase your products without the advanced technical hassles. You may also join a Facebook group which is relevant to your brand and see what your audiences are talking about through posts and comments.

 reaching your audience through digital marketing improves sales and profit

Learn How to Reach Target Customers for a Boost in Sales

Targeting your audience in 2017 has been made easier with the recent innovations. Annual releases of marketing journals should be subscribed to if your enterprise or your brand wants to experience a surge in market visibility (and hopefully, sales as well!).


What A Tariff On Goods Could Mean For American Businesses

What A Tariff On Goods Could Mean For American Businesses

Many businesses are now flourishing due to a stabilizing economy in the country. In consequence, imports and exports of goods have enhanced trade relations between countries (like America which has a good business trade with Mexico).

Despite these seeming advantages, tariffs on imported and exported goods have been imposed on these companies to improve tax collection and consumer protection. There may be disadvantages of tariffs, but we have to keep in mind that these mechanisms are not enacted if they can’t give benefits to the general population. With this, determining what a tariff on goods could mean for American businesses is important for entrepreneurs to anticipate what their next moves should be.

the increasing prices of imported and exported goods due to tariffs

Who Pays for Tariffs? Functional Breach In US Tariffs

By definition, tariffs are scheduled fees which are imposed on imported or exported products for the maintenance of such services by the government. A country can impose these taxes either on imports, exports, or both, as tariff regulations are different from one country to another.

In the United States, however, new impositions made by the Donald Trump administration have raised import tariffs on Mexican goods to twenty percent. In this case, who pays for tariffs? This imposition will affect more Americans now that it is in effect. Prices will go higher since the consumers will be the ones who will pay for the tariff of imported goods, which is predicted to result in economic setbacks to the country, probably defeating the protective nature of the imposition of such taxes regarding financial security.

Effects Of The New Tariff System With International Relations

There are other examples of tariffs in the US, and the most common ones we see are industrial tariffs. The Mexican tariff amendment is only one of the cases that are currently being enacted by the US. In fact, America has even included China and Canada on its list of countries which will be imposed with tariffs.

In a recent encounter, the Canadian Prime Minister Justin Trudeau and American President Donald Trump have exchanged salty statements, as America threatens to impose new tariffs on Canadian softwood and dairy. This means that international trade between America and other countries may be compromised as stakeholders face the appointment of new tariffs on consumer goods. This is just one scenario showing what a tariff on goods could mean for American businesses.

tariffs result in high imported commodity prices

Disadvantages of Tariffs For American Businesses

In consequence, the increase in tariffs may mean that a good’s price may increase (or even double) since the cost of the tariff has gone up to the extent where trade relations between America and other countries will take longer to reconcile. For American businesses, this may mean a slow and small income until the economy stabilizes. This would be especially true in something like the shipping container business due to the lack of incoming items due to tariffs that would be implemented (you can visit the shipping container website to view more on this).

The currency may become radical, increasing and decreasing unpredictably, and the nation may even voice their dissatisfaction; however, the removal of such taxes will not be able to correct the economy rapidly. This is only an overview of disadvantages of tariffs for American businesses. A consequence on employment is then expected to follow.

Many employees may face losing their jobs since businesses will have to lay off some workers as they wait for the economy to stabilize. This is only one of the disadvantages of tariffs for American businesses under the new administration. Despite this, hopes are going up, especially now that the government is already reconsidering to make some changes to make the situation favorable for everyone.