Beyond Facebook


Beyond Facebook

If you are a true-blooded millennial, we are pretty sure that you have seen how Facebook had evolved in the last decade and how it is quickly shaping the world we live in today. A lot of businesses are using it to make money. We bet that you have witnessed how millions of people got addicted to Farmville, a simulation game which can only be played through the platform, not to mention the Facebook reactions – which is an extended version of the iconic ‘like’ button. I’m pretty sure that you are one of the netizens who freaked out when Facebook released ‘Facebook day’, a feature which is very much similar to the function of its competitor, Snapchat. God knows how our worlds turnaround whenever Facebook update its website or app and reinvent itself all over again. However, the big question is – Is Facebook still the way to go? Clearly, our answer is yes, but why not try some other platforms that might be more fitting for you or your business?

If you are an artist or your business is related to design, DeviantArt and Behance might be the perfect social networking site for you. Both platforms allow various entities across the globe to showcase their masterpieces and at the same time discover the works of others.

Are your audiences into music? Do they just love it when their followers online share their video singing Bruno Mars’ Versace on the Floor? Well, we highly recommend SoundCloud for you. SoundCloud is an audio platform that lets your target audience listen to their favorite independent bands, singers or music in general and at the same time allows them to showcase their own, so if you found your audience and have built a certain following online, might as well start rethinking your Facebook efforts and budget allocation! Who knows? You might just get the popularity that you have always wanted for your business in this platform.

There’s no denying that millennials love to project a particular personality in their respective social media feeds. That is why curated or themed feeds are totally a thing right now. If you are one of the businesses which are open enough to follow trends in design, speak the language of the millennial generation and is willing to adapt based on the ever-changing needs of their audience, welcome to the club. Instagram is for you. From the common sharing of a photo, this platform now has an ‘Instagram story’ feature which enables its users to not just share photos but also post videos as well that will disappear in their account after 24 hours. Similar to Facebook, this platform consistently innovates, thus creating significant opportunities for businesses.

Depending on the nature of your business and the kind of audience you want to tap, there’s definitely that ‘one’ platform tailored fit for you other than Facebook. For film enthusiasts we have IMDB and Rotten Tomatoes, if you’re looking for human resources or would like to gain connections then sign up on LinkedIn; if your focus is forums, Reddit and Quora are more than ready to accommodate you.

There are a lot more out websites and social media platforms out there that you can explore, but what’s more important is clearly defining your objectives first and knowing who your audiences are.


Latest Posts

New Trends All Business Owners Should Know About

No matter how we try, we sometimes find our businesses left behind. The year 2017 is coming to an end and many things have changed, either bad or good. As 2018 is coming, some of the trends will be lost, others will remain.

If you are running a business, you hope to be able to cope up. For the sake of example, let us consider KSM and the items ID card holders. Now, let us check out some of the trends to watch for the coming year.


AI, ML and IoT Will Stay

The technology space will still have buzzwords of artificial intelligence, machine learning, and the Internet of Things. Small businesses can leverage these technologies. AI can transform your data into actual insight. ML can push your products to customers on Facebook and Amazon while IoT can help businesses up their income. KSM may not see the need to use these techs but it will eventually, and the cost involved could be low or none at all.


Hacking Incidents Will Go Up

No matter if your business is auctions in Springfield, Missouri or selling high tech gear, you run the risk of getting hacked and messing up your business. Hacking is an undesirable trend, but unfortunately, it is here to stay. And it is not fun. Imagine someone gets his hands on something you would rather he did not. As we put more data online, the hackers are finding ways to access it. Worse, government laws are relatively lax to punish hackers or penalize businesses for not giving more emphasis on data protection.

Everyone should be worried about hacks but is not taking it seriously until they are hit. Businesses like KSM need to have a password manager or system, security plan and freeze their credit if they can.


Millennials Are The Target Consumers

Millennials are the cautious and anxious group of people and they may get richer in the near future. More businesses will cater this group, hence companies like KSM should go for less glamor and glitz, more experimental marketing and push for stronger consumer-brand connection.

As millennials are willing to spend their money, you should be in the game to have them buy your products. It will help if you are more transparent and walk your talk. That means, avoid blatant presentation of sales or doing gimmicks. If you want them to buy your ID card holders, directly tell them the practical usage and benefits of the item.


More Remote Workers

Over 40 percent of Americans are now doing some parts of their job from home, according to a poll by management consultancy firm Gallup. Though there is no proof of the overall benefit yet and the future is far from becoming office-free, there will be more remote workers in 2018. Both employers and employees get something out from working at home since the former need not acquire more office space or desks while the latter can comfortably work from their homes.

There is the productivity challenge in remote work. However, there are ways to keep remote workers productive, such as giving them the flexibility and tools to stay connected. If firms like KSM, find remote work beneficial, it should give it a try soonest.

Using New Methods To Reach Your Audience

If you are in business you know marketing to your audience can be quite tricky. If you use the wrong marketing methods, you can never earn a single sale. When I was doing business a couple of years ago, I used different methods, some were traditional and some were a bit new. At first, I was apprehensive to try new methods because I was afraid that it would just be a waste of money and time. Besides, why try new ways when there are proven and tested traditional means of marketing?

When I did my research, I realised that you need to learn to adjust and adapt to the changing times. Just because something worked ten years ago does not mean it could still apply today. When I used traditional marketing to help me sell my signature bags I literally visited printing stores all over the city and asked them to layout and create brochures for me, which I intended to hand over to strangers on the street. I did that for a month and guess what? The money I invested for those print ads and brochures plus add to that the time I used spent on the streets handing glossy ads to complete strangers were a total waste. I only got three visitors in 30 days! My investment wasn’t worth it. After that misfortune and after wasting hundreds of dollars over methods that didn’t work, I took a risk and used new methods to reach my audience. Finally, after a dozen trial and error methods, I found out what really worked and here they are.


Find Out Who Your Target Market Is And Use A Bait

If you are selling top backpack for Disney like I did, for example, you can use a tricky and catchy bait so that your target market will click on your blog post or website and discover what you have in store for them. When I was selling backpacks for Disney I created a blog post (SEO optimised, of course) and included Disney world rumors. In just a few months after the blog post went live, customers were making orders for Disney backpacks and all bags got sold in less than a few months.


Know What Your Target Market Wants

Knowing what your target market wants is really helpful because then you can find other subtle ways to market to them. For instance, if your target market comprises teenage girls aged 13-19, you can utilize content marketing and include celebrity and fashion news to get their attention or use videos such us makeup tutorial videos on YouTube. In that way, if they see that you are constantly supplying content, videos and graphics they can relate to, they will subscribe to you and eventually buy from you.


Offer Promotions And Sales

Everyone loves bundled packages, promotions and sales. If you think you have the funds to do it, then go ahead and do it! It’s one of the most effective ways to get customers and reach your audience. You can incorporate this marketing strategy to your business plan every once in awhile or during peak seasons.

There you have it, the new methods that are proven to reach your audience

How You Can Find A Great Business Law Business Law Attorney For The First Time

You shouldn’t need to be extremely stressed about needing to hire a business law attorney. If you understand what you’re looking for, you could find the right fit in just a couple of minutes. These tips from our experts will streamline the process of locating a top-notch business law attorney.

Before you look for a business law business law attorney, create a list of qualities you want them to have. A number of individuals have found good legal representation by asking their family and friends for referrals. Getting recommendations from people you know will present you with the best information preventing you from going on an absurd search and perhaps ending up with an unskilled business law attorney. Include the internet in your search also, as it is a valuable resource with information about whatever business law business law attorney you are considering using.

A business law business law attorney who may have a full understanding of the various marketing opportunities open to them will create a strong online presence. When you’re considering hiring a business law attorney, review their qualifications to make certain they’re capable of representing you effectively in court. You can hire a business law firm much easier by the use of online research strategies. Use online reviews to identify the very best business law attorney in your area, and sign on with him or her as quickly as you could. It’s also many times important to find a law firm that specializes in intellectual property law, especially with the internet and tech companies today.

A promising young legal consultant will likely be respectful of business law attorneys who can offer wisdom gained by experience. It’s also an excellent sign when they respect business law attorneys who certainly have volunteered in the community. How these legal counselors got to be powerful is ordinarily considered by these legal advisors. They learn from them, but also from their legal successes.

A respectable lawful counselor will never compel their customers to pay for costs that are superfluous. Business law business law attorneys who’re not in it just for the money will probably be working extremely hard behind the scenes to offer the very best representation possible and will refrain from charging for every little question asked. In order to make an educated decision about any business law attorney you work with, conduct a background search. Utilize the web to explore business law business law attorneys in your state and you will discover many pages brimming with data about specific legal counselors, the sustains that accompany them, what their claims to fame are, and also other significant data that can help you in picking the very best business law attorney.

Keep in mind, even the very best make mistakes sometimes. Business law business law attorneys who are intelligent take an opportunity to find out about their mistakes done in the past. Business law business law attorneys who are decent in their field will understand that nobody is perfect. If he or she makes an error, a reliable business law business law attorney will own up to it and do everything possible to make it right.

How Does Disney Keep Staying On Top?

The world of Disney is truly magical. This brand that has become so massive and synonymous with children’s entertainment is truly legendary. It is a matter of utter genius to think up magic and then create it so that it becomes tangible for others to consume. And in this case, the consumers are not only children but adults as well.


The Genesis of the Disney Brand

The Walt Disney Company is a diversified, multinational, mass media and entertainment conglomerate. The headquarters of Disneyland is located in Burbank, California. It was founded on 16 Oct 1923.

It was established by two Disney Brothers, Walt Disney, and Roy Disney; both quickly rose to become the leaders in the American animation industry.


How Disney Stays on Top

The secrets of Disney world staying on top of their game in the animation industry lies in their ability to reach the fiber that is love, friendship, laughter, magic, inspiration and everything right found in humanity, through animated characters.

Disney does that to perfection. To be precise, Disney World discovered how to “bring out your child – like happiness!”


The Diversification Plan

Even after rocking the world in the animation industry, Disney world retains the top dog position through creating branches in other sectors of entertainment.

It expanded its operations by starting divisions focused on other branches of entertainment hence further widening its consumer base.

  •    Theater
  •    Radio
  •    Music
  •    Publishing
  •    Online Media

They created corporate groups to market more mature content that is associated with its flagship family-oriented brand, this ingeniously expanded their consumer base further and to new demographics across several categories.

Disney’s main divisions

  •    Walt Disney Studio
  •    Walt Disney Parks and Resorts  (Visiting a Disney park and staying in one of the best Disney world moderate resort like Disney’s Port Orleans Resort – French Quarter and Disney’s Coronado Springs resort, should be on everyone’s bucket list.)
  •    Disney Media Networks
  •    Disney consumer products and Interactive Media

When it comes to revenue, Walt Disney Production is the second largest media conglomerate and a component of the Dow Jones industrial average since 1991. The Disney world’s Midas touch that keeps them on top and keeps you coming for more.


The Prolific Members of Disney World

These are some of the characters that entered our living rooms and have remained forever in our hearts.

Mickey Mouse: Created by Walt Disney and UbIwerks in 1928, Mickey Mouse is an icon and a character well – loved all over the world by kids and surprisingly adults as well. He is by far the most popular and rightly so. He is also the official mascot of the Walt Disney Company.

Donald Duck: Donald was created in 1934 by Walt Disney Productions. The funniest duck with the coolest voice has not ceased to endear himself to children and adults alike to this day.

Goofy: A creation of Walt Disney production in 1932, this tall, lovable, funny and clumsy dog with a southern drawl cannot leave you without a laugh. He is just so adorable that children and adults can’t resist his charm. Let’s not forget Minnie Mouse, Daisy Duck, Pluto and other well-loved characters.



Soon, you’ll realize that the world is a much better and happier place, thanks to the Disney brothers. Their curious, childlike imagination and artistic abilities gave birth to one of the most respected companies of all time. The Disney brothers’ vision has kept the Disney brand at the top of their game for several years and will continue to do so for generations to come.

How The Men’s Grooming is Changing Market?

Did you know that men’s grooming has already become a billion dollar business? If you were unaware of this fact, then I am going to reveal the boom that men’s grooming industry is experiencing from the last 45 years. You’ll be surprised to know that men’s grooming and beauty products sale increased up to 300% in 2015. The other positive side of this picture is that businesses are growing rapidly making the men’s grooming industry flourish more than ever. Men’s grooming is changing the market at a very rapid pace.

Since 2013, people are spending more money on male-specific toiletries such as the electric shaver. The usage of electric shavers is increasing in every demographic from teenage guys to adult men, and because of that, there are plenty of electric shaver reviews that claim that men are increasing its use.


How Are Businesses Being Changed Due To Men’s Grooming?

Companies are also changing exponentially in male-specific grooming products. Let’s have a look at how businesses are changing their strategies and their qualities according to this booming industry.


Increase in Online Sales

Since the boom in the industry, many corporate introduced online sales of their products. An online sale of shaving products of men has been witnessed up to 830 US million dollars in 2016. It was a rise of 30% in just one year.

For Example, Proctor & Gamble introduced the online sale of the best safety razor. Proctor & Gamble saw a rise of 26% in their sales for their best selling safety razors.


Increase in the Sale of Disposable Products

It has been observed that companies are making more disposable products. It means that men think that their shaving products are expired after some time. Electric shaver reviews have suggested that shaving machines and the razors should be for short term because new products are coming in the market at a rapid pace and, after some time, men prefer for the new products.

A glaring example is of Gillette’s best safety razor. Gillette experienced a decline in the sale of their best safety razors, and they found an increase in the sale of Gillette Mach 3 Turbo razor. The company found that men are proffering the disposable item more.


Increased in Competition

Since the boom in the male grooming industry, competition among the companies has been increased significantly. There are tons of local brands that are entering into the men’s grooming industry. Due to the introduction of local brands, the quality of the products is also coming down. Many electric shave reviews have depicted that people find the electric shave machines of low quality.


Top Quality Products

Despite the fact that some local brands produce low-quality products, there are the sound brands that focus on the top quality products. For example, Unilever changed the quality of their electric shavers. Electric shaver reviews of Unilever suggest that they are the best electric shaver producing company at the moment.


Low Price

Due to the increased competition, the prices of the male toiletries have come down significantly. Businesses are cutting down their prices just to increase their sales. Hence, the above-given points are the major impacts that men’s grooming industry is having on the business.



Men’s grooming industry is growing exponentially and it is also changing the traditional market that is dealing with male-specific toiletries. According to experts, the sale of men oriented products will rise to 3.3 billion US dollars in 2021.

Cutting Edge Ways To Reach Your Audience in 2017

Marketing strategies have evolved through time, as many brands are now able to reach specific audiences. Recently, the integration of online marketing as part of a firm’s marketing strategy has enabled the formulation of cutting edge ways to reach your audience in 2017.

In consequence, social media advertising, coupled with search engine optimization (SEO) techniques, have been becoming prominent with a lot of brands; in fact, online marketing strategies are now estimated to be a multi-million dollar industry which has successfully penetrated the consumer market.

Reaching a brand’s audience has become more efficient than ever since cutting-edge ways to do so are now coupled with the traditional methods. What is meant by reaching the target market? Is it important to know how to reach target customers? These questions will be answered and will be discussed in this article.

reach out your customers using social media and other networking platforms

Importance Of Knowing How to Reach Target Customers

As we talk about the cutting edge ways to reach your audience in 2017, we must first briefly review the basics of marketing your brand. Normally, traditional marketing strategies can be dueling (especially if you are extensively printing print ads) for your marketing team with your target market. Today, there are innovations added to the existing strategies which can help with expanding your brand’s visibility. It is important for enterprises to increase the percentage of visibility of their products or services.

Ways To Reach Your Audience in 2017

The establishment of the foundation of how to reach target customers in 2017 is achieved through four simple steps which are similar to how to target customers for business:

1. Target Market – you should identify the demographics of your brand. If you are in the moving business then it would be important to know other keywords to market people at, some keywords like “boston piano movers“, “jersey piano movers” and more variations than just “piano movers”. Doing so will help you formulate solutions to problems with ineffective strategies and at the same time formulate a new design to reach them more efficiently. So for instance if you were wanting to reach a demo that was all about hunting and knives you could write a piece of content about the best defense knives of 2017 and/or the best out the front knife reviews.

2. Strategize – technology has enabled a new era of marketing. Your brand should take advantage of the digital age, especially since most audiences are avid users of the internet. In relation to knowing the demographics of your audience, a good example would be if your market is mainly composed of Gen X or Millennials, then you should concentrate on using social media to reach them.

3. Connect – once you have defined your audience and you have formulated strategies to reach them (and started enacting them as well), you have to connect with your audience. Know what topics they are passionate about and use them as your ground to enter the market and get their sympathy.

4. Engage – Once you have established a connection, engaging with your audiences is a must. Make announcements in social media, or you may also create a live conference with your audience (now that Facebook live and snap chat are becoming popular). This can help you showcase your products without the advanced technical hassles. You may also join a Facebook group which is relevant to your brand and see what your audiences are talking about through posts and comments.

 reaching your audience through digital marketing improves sales and profit

Learn How to Reach Target Customers for a Boost in Sales

Targeting your audience in 2017 has been made easier with the recent innovations. Annual releases of marketing journals should be subscribed to if your enterprise or your brand wants to experience a surge in market visibility (and hopefully, sales as well!).


What A Tariff On Goods Could Mean For American Businesses

Many businesses are now flourishing due to a stabilizing economy in the country. In consequence, imports and exports of goods have enhanced trade relations between countries (like America which has a good business trade with Mexico).

Despite these seeming advantages, tariffs on imported and exported goods have been imposed on these companies to improve tax collection and consumer protection. There may be disadvantages of tariffs, but we have to keep in mind that these mechanisms are not enacted if they can’t give benefits to the general population. With this, determining what a tariff on goods could mean for American businesses is important for entrepreneurs to anticipate what their next moves should be.

the increasing prices of imported and exported goods due to tariffs

Who Pays for Tariffs? Functional Breach In US Tariffs

By definition, tariffs are scheduled fees which are imposed on imported or exported products for the maintenance of such services by the government. A country can impose these taxes either on imports, exports, or both, as tariff regulations are different from one country to another.

In the United States, however, new impositions made by the Donald Trump administration have raised import tariffs on Mexican goods to twenty percent. In this case, who pays for tariffs? This imposition will affect more Americans now that it is in effect. Prices will go higher since the consumers will be the ones who will pay for the tariff of imported goods, which is predicted to result in economic setbacks to the country, probably defeating the protective nature of the imposition of such taxes regarding financial security.

Effects Of The New Tariff System With International Relations

There are other examples of tariffs in the US, and the most common ones we see are industrial tariffs. The Mexican tariff amendment is only one of the cases that are currently being enacted by the US. In fact, America has even included China and Canada on its list of countries which will be imposed with tariffs.

In a recent encounter, the Canadian Prime Minister Justin Trudeau and American President Donald Trump have exchanged salty statements, as America threatens to impose new tariffs on Canadian softwood and dairy. This means that international trade between America and other countries may be compromised as stakeholders face the appointment of new tariffs on consumer goods. This is just one scenario showing what a tariff on goods could mean for American businesses.

tariffs result in high imported commodity prices

Disadvantages of Tariffs For American Businesses

In consequence, the increase in tariffs may mean that a good’s price may increase (or even double) since the cost of the tariff has gone up to the extent where trade relations between America and other countries will take longer to reconcile. For American businesses, this may mean a slow and small income until the economy stabilizes. This would be especially true in something like the shipping container business due to the lack of incoming items due to tariffs that would be implemented (you can visit the shipping container website to view more on this).

The currency may become radical, increasing and decreasing unpredictably, and the nation may even voice their dissatisfaction; however, the removal of such taxes will not be able to correct the economy rapidly. This is only an overview of disadvantages of tariffs for American businesses. A consequence on employment is then expected to follow.

Many employees may face losing their jobs since businesses will have to lay off some workers as they wait for the economy to stabilize. This is only one of the disadvantages of tariffs for American businesses under the new administration. Despite this, hopes are going up, especially now that the government is already reconsidering to make some changes to make the situation favorable for everyone.

Financial Times

The Financial Times (FT) is an English-language international daily newspaper with a special emphasis on business and economic news.

The paper, published and owned by Nikkei Inc. in Tokyo, was founded in 1888 by James Sheridan and Horatio Bottomley, and merged in 1945 with its closest rival, the Financial News (which had been founded in 1884).

The Financial Times has an average daily readership of 2.2 million people worldwide (PwC audited figures, November 2011). has 4.5 million registered users and over 285,000 digital subscribers, as well as 600,000 paying users. FT Chinese has more than 1.7 million registered users.[2] The world editions of the Financial Times newspaper had a combined average daily circulation of 234,193 copies (88,000 for the UK edition) in January 2014.[3] In February 2014 the combined sale of the world editions of the Financial Times was 224,000 copies. In October 2013 the combined paid print and digital circulation of the Financial Times reached nearly 629,000 copies (282,000 for print and 387,000 for online sales), the highest circulation in its 125-year history.[4] In December 2016 print sales for the paper stood at 193,211.[1]

On 23 July 2015 Nikkei Inc. agreed to buy the Financial Times from Pearson for £844m ($1.32 billion).[5] On 30 November 2015 Nikkei completed the acquisition.[6]


The front page of the Financial Times on 13 February 1888.

The FT was launched as the London Financial Guide on 10 January 1888, renaming itself the Financial Times on 13 February the same year. Describing itself as the friend of “The Honest Financier, the Bona Fide Investor, the Respectable Broker, the Genuine Director, and the Legitimate Speculator”, it was a four-page journal. The readership was the financial community of the City of London, its only rival being the slightly older and more daring Financial News. On 2 January 1893 the FT began printing on light salmon pink paper to distinguish it from the similarly named Financial News: at the time it was also cheaper to print on unbleached paper (several other more general newspapers such as The Sporting Times had the same policy), but nowadays it is more expensive as the paper has to be dyed specially

After 57 years of rivalry the Financial Times and the Financial News were merged in 1945 by Brendan Bracken to form a single six-page newspaper. The Financial Times brought a higher circulation while the Financial News provided much of the editorial talent. The Lex column was also introduced from Financial News.

Pearson bought the paper in 1957. Over the years the paper grew in size, readership and breadth of coverage. It established correspondents in cities around the world, reflecting early moves in the world economy towards globalisation. As cross-border trade and capital flows increased during the 1970s, the FT began international expansion, facilitated by developments in technology and the growing acceptance of English as the international language of business. On 1 January 1979 the first FT (Continental Europe edition) was printed outside the UK, in Frankfurt. Since then, with increased international coverage, the FT has become a global newspaper, printed in 22 locations with five international editions to serve the UK, continental Europe, the U.S., Asia and the Middle East.

The European edition is distributed in continental Europe and Africa. It is printed Monday to Saturday at five centres across Europe reporting on matters concerning the European Union, the Euro and European corporate affairs.

In 1994 FT launched a luxury lifestyle magazine, How To Spend It. In 2009 it launched a standalone website for the magazine.

On 13 May 1995 the Financial Times group made its first foray into the online world with the launch of This provided a summary of news from around the globe, which was supplemented in February 1996 with stock price coverage; the second-generation site was launched in spring 1996. The site was funded by advertising and contributed to the online advertising market in the UK in the late 1990s. Between 1997 and 2000 the site underwent several revamps and changes of strategy, as the FT Group and Pearson reacted to changes online. FT introduced subscription services in 2002. is one of the few UK news sites successfully funded by individual subscription.

The London offices of the Financial Times at One Southwark Bridge (2013).

In 1997 the FT launched a U.S. edition, printed in New York, Chicago, Los Angeles, San Francisco, Dallas, Atlanta, Orlando and Washington, D.C., although the newspaper was first printed outside New York City in 1985. In September 1998 the FT became the first UK-based newspaper to sell more copies internationally than within the UK.

In 2000 the Financial Times started publishing a German-language edition, Financial Times Deutschland, with a news and editorial team based in Hamburg. Its initial circulation in 2003 was 90,000. It was originally a joint venture with a German publishing firm, Gruner + Jahr. In January 2008 the FT sold its 50% stake to its German partner.FT Deutschland never made a profit and is said to have accumulated losses of €250 million over 12 years. It closed on 7 December 2012.

The Financial Times launched a new weekly supplement for the fund management industry on 4 February 2002. FT fund management (FTfm) was and still is distributed with the paper every Monday. FTfm is the world’s largest-circulation fund management title.

Since 2005 the FT has sponsored the annual ”Financial Times” and Goldman Sachs Business Book of the Year Award.

On 23 April 2007 the FT unveiled a “refreshed” version of the newspaper and introduced a new slogan, “We Live in Financial Times.”

In 2007 the FT pioneered a metered paywall, which lets visitors to its site read a limited number of free articles during any one month before asking them to pay. Four years later the FT launched its HTML mobile internet app. Smartphones and tablets now drive 12% of subscriptions and 19% of traffic to 2012 the number of digital subscribers surpassed the circulation of the newspaper for the first time and the FT drew almost half of its revenue from subscriptions rather than advertising.

Since 2010 the FT has been available on Bloomberg Terminal.


According to the Global Capital Markets Survey, which measures readership habits amongst most senior financial decision makers in the world’s largest financial institutions, the Financial Times is considered the most important business read, reaching 36% of the sample population, 11% more than The Wall Street Journal (WSJ), its main rival. The Economist, which was once 50% owned by FT, reaches 32%. FT’s The Banker also proved vital reading, reaching 24%. In addition FT was regarded as the most credible publication in reporting financial and economic issues among the Worldwide Professional Investment Community audience. The Economist was also rated the third most credible title by most influential professional investors (those who personally managed asset funds worth $5 billion or more), while the WSJ was second.

Business Journalism

Business journalism is the branch of journalism that tracks, records, analyzes and interprets the business, economic and financial activities and changes that take place in a society. Topics widely cover the entire purview of all business activities related to the economy of a nation.

This area of journalism covers news and feature articles about people, places and issues related to the field of business. Most newspapers, magazines, radio, and television news shows carry a business segment. However, detailed and in depth business journalism can be found in publications, radio, and television channels dedicated specifically to business and financial journalism.


Business journalism began as early as the Middle Ages, to help well-known trading families communicate with each other.[1] In 1882 Charles Dow, Edward Jones and Charles Bergstresser began a wire service that delivered news to investment houses along Wall Street.[1] And in 1889 The Wall Street Journal began publishing.[1] While the famous muckraking journalist Ida Tarbell did not consider herself to be a business reporter, her reporting and writing about the Standard Oil Co. in 1902 provided the template for how thousands of business journalists have covered companies ever since.[2] Business coverage gained prominence in the 1990s, with wider investment in the stock market. The Wall Street Journal is one prominent example of business journalism, and is among the United States of America’s top newspapers in terms of both circulation and respect for the journalists whose work appears there.


Journalists who work in this branch class as “business journalists”. Their main purpose is gathering information about current events in the economic life of the[which?] country. They may also cover processes, trends, consequences, and important people, in business and disseminate their work through all types of mass media.


Business journalism, although common in most industrialized countries, has a very limited role in third-world and developing countries. This leaves citizens of such countries in a very disadvantaged position locally and internationally.[citation needed] Recent efforts to bring business media to these countries have proven to be worthwhile.