Beyond Facebook

New Trends All Business Owners Should Know About

No matter how we try, we sometimes find our businesses left behind. The year 2017 is coming to an end and many things have changed, either bad or good. As 2018 is coming, some of the trends will be lost, others will remain.

If you are running a business, you hope to be able to cope up. For the sake of example, let us consider KSM and the items ID card holders. Now, let us check out some of the trends to watch for the coming year.


AI, ML and IoT Will Stay

The technology space will still have buzzwords of artificial intelligence, machine learning, and the Internet of Things. Small businesses can leverage these technologies. AI can transform your data into actual insight. ML can push your products to customers on Facebook and Amazon while IoT can help businesses up their income. KSM may not see the need to use these techs but it will eventually, and the cost involved could be low or none at all.


Hacking Incidents Will Go Up

No matter if your business is auctions in Springfield, Missouri or selling high tech gear, you run the risk of getting hacked and messing up your business. Hacking is an undesirable trend, but unfortunately, it is here to stay. And it is not fun. Imagine someone gets his hands on something you would rather he did not. As we put more data online, the hackers are finding ways to access it. Worse, government laws are relatively lax to punish hackers or penalize businesses for not giving more emphasis on data protection.

Everyone should be worried about hacks but is not taking it seriously until they are hit. Businesses like KSM need to have a password manager or system, security plan and freeze their credit if they can.


Millennials Are The Target Consumers

Millennials are the cautious and anxious group of people and they may get richer in the near future. More businesses will cater this group, hence companies like KSM should go for less glamor and glitz, more experimental marketing and push for stronger consumer-brand connection.

As millennials are willing to spend their money, you should be in the game to have them buy your products. It will help if you are more transparent and walk your talk. That means, avoid blatant presentation of sales or doing gimmicks. If you want them to buy your ID card holders, directly tell them the practical usage and benefits of the item.


More Remote Workers

Over 40 percent of Americans are now doing some parts of their job from home, according to a poll by management consultancy firm Gallup. Though there is no proof of the overall benefit yet and the future is far from becoming office-free, there will be more remote workers in 2018. Both employers and employees get something out from working at home since the former need not acquire more office space or desks while the latter can comfortably work from their homes.

There is the productivity challenge in remote work. However, there are ways to keep remote workers productive, such as giving them the flexibility and tools to stay connected. If firms like KSM, find remote work beneficial, it should give it a try soonest.

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